PDF (New 2023) Actual Salesforce Marketing-Cloud-Email-Specialist Exam Questions [Q23-Q46]

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PDF (New 2023) Actual Salesforce Marketing-Cloud-Email-Specialist Exam Questions

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How to Prepare For Salesforce Marketing cloud email specialist Exam

Preparation Guide for Salesforce Marketing cloud email specialist Exam

Introduction

This certification focuses on applying knowledge skills and experience using Marketing Cloud for message design, subscriber and data management, inbox delivery, and external integrations. Salesforce-Marketing cloud email specialist recognizes your ability to effectively implement email marketing best practices, message design, subscriber and data management, inbox delivery, email automation, and tracking and reporting metrics within the Marketing Cloud Email application.

In this guide, we will cover the Marketing cloud email specialist Exam topics, Salesforce Marketing cloud email specialist Certified professional salary and all aspects of the Salesforce Marketing cloud email specialist Certification.

Q23. Select three (3) best practices for interacting with potential and active subscribers?

Follow the CAN SPAM Law

Always make email opt in required

Make unsubscribing easy

Make unsubscribing easy, no more than 4 clicks

Only use the email address offered

Q24. Northern Trail Outfitters (NTO) has expanded into 15 new countries and needs to send localized content. NTO works with an agency to provide the translations, but they lack email developer resources.
What should NTO do to create and send localized content at scale?

Leverage templates with AMPscript.

Leverage Enhanced Dynamic Content.

Leverage Multilingual Content Blocks.

Q25. A marketing team is using two systems to send emails. The team wants to maintain unsubscribe information between both of the systems.
To remain compliant, they would like to update Marketing Cloud subscription status weekly based on unsubscribes from the other system.
Which solution should they use to maintain subscriber status?

Import unsubscribes into a data extension, then update status with a query.

Import unsubscribes with the appropriate status into All Subscribers.

Create an automation triggered on unsubscribes from the other system.

Create a suppression workflow for the unsubscribed accounts.

Q26. Northern Trail Outfitters has a Master Customer shared data extension. The company wants to make the table available to some of the business units, but not all of them.
How can access to the Master Customer table be restricted?

Shared Data Extension Permissions

Date/Time Range for Access

Data Extension Sharing Rules

Manage Data Extension Policies

Q27. NTO is looking at using Journey Builder rather than Automation Studio to send emails. What are the three benefits of using Journey Builder? Choose 3 answers

The ability to set criteria to segment contacts based on behavior using SQL

The ability to extract data from an Audience data extension for analysis

The ability to set goals and have the system listen to see if users met the goal

The ability to setup A/B/N tests as part of the workflow to conduct timing and creative tests

The ability to update or create Salesforce CRM objects or records

Q28. Describe global legal compliance guidelines that marketers must adhere to with email Marketing. Think CANSPAM act. (Choose 4)

Your Data should always be relevant to the subscriber.

Be aware of the size of your email.

Include your physical mailing address.

Provide a mechanism to opt out.

Honor Opt-out requests promptly.

Identify the message as an advertisement unless you have express consent (Opt-in) from the subscriber.

Q29. Leadership at Northern Trail Outfitters wants to see a dashboard showing the success rate of customers that have been through a Welcome Series Journey in the last 7 days.
Where should they find this dashboard?

Journey Builder – Journey History

Datorama Reports – Journey Performance

Reports – Journey Engagement

Q30. A 15-person management team wants to review test emails in Content Builder prior to live deployment based on content that is personalized for them but is clearly noted as a test email.
How should a marketer accomplish this task without compromising the email content?

Create a list composed of the management team, prepend Test” to the Subject, and use the Send Flow to send the email to the list.

Find each individual with Subscriber Preview and Test Send to each individual Recipient.

Create a data extension composed of the management team, create a User-Initiated Send Definition, select the email, prepend “Test” to the Subject, select the data extension, and send the email.

Create a Test data extension composed of the management team and Test Send to the Test data extension.

Q31. What are the 4 ways to gain subscribers? (Choose 4)

Make a list of your most common touchpoint

Test a few different opt in techniques.

Use A/B Testing

Get Social

Go Mobile.

Q32. A marketer at Northern Train Outfitters has been tasked with growing its email subscriber
audience.
Which three best practices should the marketer keep in mind while trying to acquire
new email subscribers?

Automatically Opt-in all new customers.

Use explicit Opt-in for any new web Sign-ups.

The customers why they want to receive NTO emails

Set Expectation on send frequency and scheduled

Ask for detailed demographic information

Q33. NTO email teams creating a reusable content block for its deals to run with campaign, NTO will cross promote these campaign in other emails in a single column content area this content will have one Image with text below it, how can the NTO email team create one content area and reuse it across other emails using content builder without writing any custom html.

Create an image content block that accommodates pictures

create a free flow content block that accommodates text and images

create an html content block and code the content by hand

create a text content block that accommodates text

Q34. In order to import into an data extension using “add” or “update” command what must it contain?

Primary Key

Email address

Subscriber Key

Subscriber Last name

Q35. Whichtwo best practices should the customer follow to ensure marketers across the company are taking full advantage of Content Builder?
Choose 2 answers

Plan for content to be used cross-channel, eliminating duplicates.

Create folders for each type of uploaded content.

Import all content up front, rather than piece by piece.

Optimize the way content is stored with a naming convention.

Q36. A customer leverages transactional messages to send order confirmations.
What type of message is most suitable in this situation?

Send Flow

User-Initiated Email

Test Send

Triggered Email

Q37. A marketing manager would like to run the Recent Email Sending Summary report and have the resulting file sent via email.
Which results file format is available for selection when generating this report?

Data File (.csv)

Image File (.jpg)

Word Document (.docx)

Compressed File (.tar.gz)

Q38. A customer would like to automate a weekly email campaign using Automation Studio. Which send method would the customer use to configure the email?

Send Preview

User-Initiated

Test Send

Guided Send

Q39. A marketing manager needs to evaluate two creative versions to determine which is more effective in increasing sales conversions and if this correlates to the version that receives the most clicks.
Which two A/В test options should be used? (Choose two.)

The test administrator manually selects the version to send to the remainder.

The test administrator selects the desired audience test segment sizes.

The system automatically sends the winning version to the remainder audience.

The test administrator chooses which subscribers to place in each audience.

Q40. What are 2 ways to improve deliverability?

Buy an email list from a trusted source

Add your company’s name to the subject line

Make the From Name and Address recognizable

Add how they subscribed to the list at the bottom of the email

Q41. Northern Train Outfitters wants to grow its email subscriber list. Which best practice can the company use to increase the number of subscribers? (Choose 2)

Offer email opt-in when customers create an account

Use incentives such as a discount or free shipping to encourage opt-in

Capture email addresses through the use of browser cookies

Send emails to a purchased list with a request to opt-in

Q42. Northern Trail Outfitters (NTO) is implementing Marketing Cloud and is unsure whether to use lists or data extensions. Their consultant recommended they use data extensions.
Which three considerations did the consultant take into account when recommending a data extension-based model over lists? (Choose three.)

NTO is storing product and store data.

NTO has fewer than 250,000 subscribers.

NTO has fewer than 15 data points.

NTO needs flexible data storage.

NTO will be using Journey Builder.

Q43. Which send process can use Sender Profiles? (Choose 3)

Simple Automated Sends

Guided Sends

User-Initiated Sends

Test Sends

Triggered Sends

efinitions
Triggered Send Definition – A triggered email is a message that Marketing Cloud sends to an individual subscriber in response to a subscriber action. For example, sending a confirmation message after a customer makes a purchase is a triggered email.
User Initiated Send – In Email Studio, create a user-initiated email message interaction to send to a user-initiated subscriber list or data extension in your program.
A user-defined email message interaction occurs when you manually start the send, while a triggered message interaction occurs in response to an action or API call. To put it in simpler words (TL/DR):
Triggered Send Definition – hit by API/Smart Capture to instantly send a 1:1 message. Usually used for Transactional messages (receipt, shipping, etc) and inside of Journies.
User Initiated Send – a 1:Many job that mimics a manual Guided Send, but is preset to allow a single click execution or to allow for repeatable scheduling inside of an Automation. (e.g. Monthly newsletter, daily update email, etc.)

Q44. A marketing team wants to create an automation that can take a population, evaluate its subscriber data, and send a series of emails. The emails received may vary based on each subscriber’s engagement with previous emails in the automation.
Which tool should a team with no SQL knowledge or support use?

Predictive Email

Scheduled Email Sends

Automation Studio

Journey Builder

Q45. NTO completed a data review process and discovered their data extension folders contain hundreds of filtered data extensions which are never used. What tool could NTO use to alleviate the number of filtered audiences that are created for sending?

Filter Activity

Data Filter

SQL Query

Filtered Group

Q46. Which of the following is not a valid data type of list model?

Numeric

Text

Decimal

Date

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