[Feb 12, 2023] Get New Marketing-Cloud-Email-Specialist Certification – Valid Exam Dumps Questions [Q40-Q61]

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[Feb 12, 2023] Get New Marketing-Cloud-Email-Specialist Certification – Valid Exam Dumps Questions

100% Passing Guarantee – Brilliant Marketing-Cloud-Email-Specialist Exam Questions PDF

How to Prepare For Salesforce Marketing cloud email specialist Exam

Preparation Guide for Salesforce Marketing cloud email specialist Exam

Introduction

This certification focuses on applying knowledge skills and experience using Marketing Cloud for message design, subscriber and data management, inbox delivery, and external integrations. Salesforce-Marketing cloud email specialist recognizes your ability to effectively implement email marketing best practices, message design, subscriber and data management, inbox delivery, email automation, and tracking and reporting metrics within the Marketing Cloud Email application.

In this guide, we will cover the Marketing cloud email specialist Exam topics, Salesforce Marketing cloud email specialist Certified professional salary and all aspects of the Salesforce Marketing cloud email specialist Certification.

How much Marketing-Cloud-Email-Specialist Exam Cost

The price of the Salesforce Marketing-Cloud-Email-Specialist exam is $200 USD.

Q40. A marketer wants to quickly view the link performance for a specific email, including Total Clicks and Unique Clicks.
Which area of the application should provide this data?

Send Performance Tab

Email Overlay View

Tracking Conversions Tab

Q41. orthern trail outfitters (NTO) is currently sending out a single welcome email when a subscriber join its myNTO rewards program. NTo wants to test whether one,two,three welcome emails would result in a higher rate of conversion.
How can this be accomplished most efficiently?

journey builder using random split with three branches.

series of a/b test determine the number of emails.

journey builder using a decision split with three branches.

automation studio with three sep

Q42. Following a batch email send. Northern Trail Outfitters wants to update an email link’s URL.
Which action should be recommended?

Navigate to the email in Content Builder and update the URL.

Navigate to the Job Links tab In My Tracking and update the URL.

Navigate to URL Expiration in Setup and update the URL.

Q43. What is a true statement about the Master Unsubscribe? (Choose 3)

Subscribers can log in to the Salesforce Marketing Cloud to unsubscribe

Subscribers can be manually unsubscribed in Subscriber Properties

Subscribers can Master unsubscribe themselves via the Subscription Center

Subscribers can be Master unsubscribed via an import to All Subscribers

Subscribers can contact the Salesforce Marketing Cloud to unsubscribe

Q44. A company has one million subscribers. The company has a Master data extension that contains information about its subscribers, such as Email Address, Physical Mailing Address, Phone Number, and Loyalty information. There are 40 fields in the data extension. The data is used for multiple daily email campaigns.
How should the data be updated?

A scheduled automation to import a file containing all of their subscribers.

A scheduled automation to import a nightly file of updated or changed records.

A scheduled automation to occur every 15 minutes to ensure the data is current.

A file drop automation to execute an import every time a record is updated or added.

Q45. Which two subscriber audiences can be created by using Measures in a Data Filter.
Choose 2 Answers

Subscriber within a 30-miles radius of a zip code

Subscribers who have submitted spam complaints in the last week

Subscriber who have opened an email in the past 30 days

Subscriber who have not clicked in the past three months

Q46. NTO wants to display different content areas based on the subscriber data, which two feature can be used to accomplish this, choose two answers.

Amp-script

dynamic content

profile mapping

personalization strings

Q47. Northern Trail Outfitters (NTO) wants to ensure its emails are meeting subscriber expectations and enticing engagement.
Which two best practices should NTO employ when sending email? Choose 2 answers

Send generic content to appeal to all audiences.

Send multiple emails a day to keep the brand top of mind.

Set cadence expectations up front with subscribers.

Use subscriber data to dynamically populate email content.

Q48. A Marketer Sends an email to a Sendable data extension. The Data Extension has a
Subscriber relationship that matches Customer_ID on the data extension to Subscriber
Key on the All Subscriber Lists.

The email will be sent to the email address stored on All Subscriber Lists

The email will be sent to the email address stored on Data Extension

The email will be sent to the field marked as the Primary Key

The email will be sent to the subscriber Key on All Subscribers List

Q49. What is a table within the application database that stores sendable subscriber data as well as relational data like purchases, inventory, rewards programme data?

Data Table

Data Extension

Data List

List

Subscriber Table

Q50. A marketer at NTO must design a targeted email campaign for the company’s winter offering, what email best practice should be used

limit email text to be 250 words

personalized email content

send to the entire subscriber base

using infographic email template

Q51. Northern Trail Outfitters wants to send a promotional offer every Friday morning between 9:00 and 11:00 a.m. The content of the will change on a weekly basis. The promotional email will be sent to subscribers in the Promotions Data Extension.
What send method should be used to minimize errors?

Send Email Activity

Recurring Send Schedule via Guided Send

Send Flow

Triggered Send

Q52. Northern Trail Outfitters is looking at using Journey Builder rather than Automation Studio to send emails.
What are three benefits of using Journey Builder?
Choose 3 answers

Criteria setting to segment contacts based on behavior using SQL.

Extracting data from an Audience data extension for analysis.

Updating or creating Salesforce CRM objects or records.

A/B/N testing as part of the workflow to conduct timing and creative tests.

Goal setting to have the system listen to see if users met the goal.

Q53. How are the test audiences for an A/B test selected? (Choose 2)

The test administrator chooses which subscribers to place in each audience

The system automatically uses 15% of the population for each audience

The system randomly places target subscribers into the selected audiences

The test administrator selects a percentage or a fixed number of target subscribers from the total for each audience

Q54. Northern Trail Outfitters (NTO) uses link aliases within the HTML versions of its emails to indicate where clicks occurred, even if the same URL is used multiple times within a send. A marketing employee has been asked to pull the email addresses of all customers who clicked on the link associated with “Main Banner Top” in NTO’s most recent newsletter.
Where can the marketer most easily find this information?

Tracking Job Links tab > URL ID

Tracking Click Activity tab > Email Overlay View

Tracking Overviewtab > Clicks

Tracking Click Activity tab > Link View

Q55. What are the 4 steps to create dynamic content?

Plan

Execute

Preview

Build Rules

Create

Test Send

Q56. NTO used to maintain enterprise wide opt out for two segment of its subscribers stored in data extension, education event and sales what feature should the company used to manage it’s opt out strategy

shared data extension

shared email

shared portfolio item

shared publication list

Q57. A marketer would like to automate a weekly email campaign using Automation Studio. The marketer needs to preconfigure the email so a colleague can set up the automation at a later date. How should the customer prepare this email for sending?

Send Email

Guided Send

Send Preview

Test Send

Q58. When building an email audience, a marketer first runs a query to update a data extension referenced in the audience query.
Which configuration should be used to ensure the exclusion is updated before the audience query runs?

In the step with the two SQL activities, place a wait step between them.

Place the audience SQL Query Activity in a step after the exclusion SQL Query Activity.

Place the audience SQL Query Activity below the exclusion SQL Query Activity.

Q59. Northern Trail Outfitters’ marketing team includes the nearest store to customers in the template of its emails.
This data extension only needs to be updated when store information changes, such as when a new store opens or a store closes.
How could this be achieved?

Create a scheduled automation to import the file on a recurring basis with store information.

Create a file drop automation to import the file when placed on the specified directory on the Enhanced SFTP.

Create an automation to begin when information changes on a store object using a workflow rule.

Create a file drop automation to initiate when the store’s data extension is updated via import.

Explanation/Reference:

Q60. Northern trail Outfitters (NTO) is designing a journey for its platinum loyalty members. There are more than 2 million NTO loyalty but 100,000 of them qualify as Platinum. NTO stores all loyalty member information in a single data extension.
What is he optimal segmentation process that NTO should use to ensure only Platinum members receive the journey emails?

Use Filter Contacts criteria in the journey entry source.

Use a Decision Split activity on the journey canvas.

Use Automation Studio to query a population into a data extension.

Q61. A marketing intern forgot to remove [For APPROVAL] from the subject line before sending an email to the company’s largest audience.
Which feature, if configured, should provide a warning prior to sending?

Subject and Preheader Validation

Content Detective

Subscriber Preview and test Send

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