Salesforce New 2022 Marketing-Cloud-Email-Specialist Test Tutorial (Updated 280 Questions) [Q53-Q77]

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Salesforce New 2022 Marketing-Cloud-Email-Specialist Test Tutorial (Updated 280 Questions)

Marketing-Cloud-Email-Specialist Exam Questions Dumps, Selling Salesforce Products

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Marketing cloud email specialist

NEW QUESTION 53
A 15-person management team wants to review test emails built in Email Studio prior to live deployment based on content that is personalized for them, but is clearly noted as a test email.
What is the safest, most effective way for a marketer to accomplish this task without compromising the email content?

Create a Test data extension composed of the management team and Test Send to the Test data extension.

Create a list composed of the management team, prepend “Test” to the Subject, and use the Send Flow to send the email to the list.

Find each individual with Subscriber Preview and Test Send to each individual Recipient.

Create a data extension composed of the management team, create a User-Initiated Send Definition, select the email, prepend “Test” to the Subject, select the data extension, and send the email.

NEW QUESTION 54
A marketer at Northern Trail Outfitters wants to add a subscriber to a data extension and follow up with a thank-you email by using Smart Capture. Which action does the marketer need to take in the processing tab when creating the Smart Capture form? (Choose 2)

Refresh the data filter

Add to Data Extension

Send the email via Triggered Send

Add a new subscriber to a list

NEW QUESTION 55
Northern Trail Outfitters (NTO) has created a new onboarding series for customers who have purchased its fitness tracker. Customers were automatically opted in and received three emails from NTO within one day.
The onboarding series includes personalized recommendations but lacks an easy way to opt out or update preferences.
In this scenario, what best practice was achieved?

Opting customers in automatically

Personalized recommendations

Sending multiple emails in one day

Preventing customers from opting out

NEW QUESTION 56
Northern Trail Outfitters just launched a new line of tents and sent a targeted email campaign to introduce the product to its customers.
Where in Email Studio can the marketer see the performance summary of the recent email send?

Send Performance tab

Overview tab within Tracking

Job Links tab within Tracking

Summary tab

NEW QUESTION 57
Northern Trail Outfitters’ marketing team includes the nearest store to customers in the template of its emails.
This data extension only needs to be updated when store information changes, such as when a new store opens or a store closes.
How could this be achieved?

Create a scheduled automation to import the file on a recurring basis with store information.

Create a file drop automation to import the file when placed on the specified directory on the Enhanced SFTP.

Create an automation to begin when information changes on a store object using a workflow rule.

Create a file drop automation to initiate when the store’s data extension is updated via import.

NEW QUESTION 58
Northern Trail Outfitters wants to display different content areas based on the subscriber data Which two features can be used to accomplish this? (Choose two.)

Personalization Strings

Profile Mapping

AMPscript

Dynamic Content

NEW QUESTION 59
EXAM Question on templates where there are no technical resources to build responsive web techniques:
Explain how to create an email using responsive web techniques, and it’s required to render on Mobile. (Choose 2)

Standard Template with Content boxes

Mobile Design Template with Content Boxes

Mobile Design template

HTML Paste

HTML Paste template with Content Boxes

NEW QUESTION 60
What two additional best practices could be applied to the company’s new email design?
Choose 2 answers

Mobile optimized emails

Corresponding call-to-action included in primary message

Use of emojis in preheader text

A mix of old branding with new branding

NEW QUESTION 61
What 3 options are available to create a template in the marketing cloud? (Choose 3)

Content Builder

Template Editor

Paste HTML

Mobile Template Editor

NEW QUESTION 62
Which actions are taken when a subscriber selects the “one-click unsubscribe” link at the footer of an email sent from a list?

The subscriber is automatically redirected to the subscription center to unsubscribe from publications

The subscriber is automatically unsubscribed from All Subscribers at the enterprise level

The subscriber is automatically unsubscribed from the business unit from which the send originated

The subscriber is automatically unsubscribed from the list from which the send originated

NEW QUESTION 63
The NTO outfitters using journey builders rather than automation studio to send emails. What are the three benefits of using journey builders? Choose three answers

updated or creating salesforce CRM object or records

a/b/n testing as a part of the workflow to conduct timing and creative test

extracting data from the audience data extension for analysis

goal setting to have the system listen to see if user met the goal

criteria setting to insegment contact based of behavior using SQL.

NEW QUESTION 64
What is a best practice regarding the on boarding of new subscribers? Choose 2 answers

The number of emails in a welcome series depends on the brand and the information new subscribers need to Know

The first welcome email should be sent within four to seven days of signing up.

The email content should be based on acquisition source and customer history.

The first welcome email does not need to include an unsubscribe link.

NEW QUESTION 65
Northern Train Outfitters has a Master Customer List in a shared data extension. The company wants to make the list available to some, but not all, of the business units. Which feature can be used to restrict users from a business unit from accessing the Master Customer list?

Business Unit Access Permissions

Date/Time Range fro Access

Shared Data Extension

User Roles and Permissions

NEW QUESTION 66
Northern Trail Outfitters is looking at using Journey Builder rather than Automation Studio to send emails.
What are three benefits of using Journey Builder? (Choose three.)

Goal setting to have the system listen to see if users met the goal.

Criteria setting to segment contacts based on behavior using SQL.

Updating or creating Salesforce CRM objects or records.

A/B/N testing as part of the workflow to conduct timing and creative tests.

Extracting data from an Audience data extension for analysis.

NEW QUESTION 67
Northern Trail Outfitters wants to test five different welcome email paths in Journey Builder. After seven days, they want to send all new journey entrants along the path with the greatest click-through rate. How could these criteria be met?

Use Path Optimizer, select Click Rate as the winner evaluation, and select 7 days as the engagement monitor

Use Engagement Split, select Clicks on the Message Metrics, and add a Wait By Duration of 7 days

Use Random Split, create 5 Paths with equal distribution, add an Email and Wait By Duration of 7 days

Use Decision Split, select Journey Data for the path criteria, and revisit the journey 7 days after activating

NEW QUESTION 68
Which file type delimiter is available in the Import Wizard? (Choose 3)

Pipe

Other

Comma

Fixed Length

Tab

NEW QUESTION 69
Northern Trail Outfitters’ (NTO) branding guidelines require heavy use of imagery on its website, apps, emails, ads, etc.
What are two ways that NTO can optimize its email design to honor branding guidelines and ensure subscribers are getting the best experience possible?
Choose 2 answers

Add background colors that match branding.

Style alt text for when images do not display automatically.

Use custom corporate font to match NTO brand.

Make the email completely image based.

NEW QUESTION 70
What are the 5 proven email practices to drive revenue?
(Choose 5)

Gain Subscribers

Improve Deliverability

Design for Clicks

Send email consumers want

Drive engagement

Use automation

Adhere to the CANSPAM act.

NEW QUESTION 71
An email marketer has been tasked with increasing open rates on a weekly newsletter that currently uses a consistent, identifiable subject line: “NTO Weekly: Topics of Interest this week.” Which two best practices should the marketer use to make the subject line more effective? Choose 2 answers

Include “RE:”, “FWD:”, “etc.” to get the reader’s attention.

A/B test the effectiveness of different subjects.

Keep the subject text between 50 and 100 characters long.

Include information relevant to the message in the subject line.

NEW QUESTION 72
If you don’t have the option for offline tactics what could you consider? (Select 3)

Require email to create an account on website

Registration with incentive on website

Drive online loyalty program registration requiring email address

Promote content via social media that does not requires email registration to access

NEW QUESTION 73
When Deploying a send to its customers, a marketing team would like to send to its own team members also. However, the team does not want the team member’s open and click behavior to affect the tracking metrics of the send.
Which two steps must be completed when creating the data extension to address this need?

Mark the “Is Sendable” checkbox

Define the send relationship by email address

Mark the “Is Testable” checkbox

Set the email address as a Primary key

NEW QUESTION 74
What are some of the acquisition method for allowing subscribers to opt-in to receiving email? (Choose 3)

Sales associate request during check out.

Paid Mobile Ads

Capture from Facebook

Authenticate email

Drip campaigns

NEW QUESTION 75
Some of the best practices for interacting with potential and active subscribers include get permission, but remember permission expires over time and has a half life. What are some other best practices for interacting with potential and active subscribers? (Choose 3)

Keep SPAM complaints under 10%

Keep SPAM complaints under .01%

Make unsubscribe easy and honor immediately

Email never mandatory for customer interaction

Accurately identify the sender in the header information.

NEW QUESTION 76
Northern Trail Outfitters (NTO) has been sending emails for about 10 years. A new marketing manager noticed their deliverabihty continually decreased over the last year. NTO wants to grow their existing subscriber base and increase ROI on email marketing by improving engagement with subscribers.
Which three strategies would improve their email deliverabihty?
Choose 3 answers

Exclude old or inactive email addresses.

Ensure the spam complaint rate is between 1% and 3%.

Purchase lists from companies that guarantee users have opted in.

Encourage subscribers to add the company’s sending domain to their contacts.

Authenticate email sending to distinguish it from spammers.

NEW QUESTION 77
Northern Trail Outfitters (NTO) plans to launch an email campaign. They have two data extensions. The Mountain Manor Campaign data extension will contain the sending audience for this campaign and includes fields for Email Address, Full Name, Loyalty Member ID, and Loyalty Member Status. NTO will be using AMPscript to reference data in a second, nonsendable data extension named Loyalty Member.
Which field on the Mountain Manor Campaign data extension should be created as a Primary Key to create unique relationships with the Loyalty Member Profile data extension?

Loyalty Member ID

Loyalty Member Status

Full Name

Email Address