QUESTION 61
A marketer needs to send emails to all 20 members of the creative team for proofing as a part of an email campaign.
Which Preview $ Test Content Personalization option should be used?

QUESTION 62
A new data extension named “Orders” contains order data. One row is recorded for each customer’s order.
Customers can place multiple orders. The data extension Orders relates to other data extensions. The data extension Orders contains the following fields:
OrderNumber: a unique alphanumeric order number
customerID: a numeric customer identification number
OrderDate: the system date and time for the order
Instructions: an optional alphanumeric string that contains customer delivery notes. Which statement accurately reflects the configuration of the Orders Data Extension?

QUESTION 63
Northern Trail Outfitter (NTO) wants to use Marketing Cloud’s Subscription Center to allow subscribers to control which types of emails do NOT want to receive. NTO’s audiences are contained in data extensions.
Which object should be used?

QUESTION 64
What is the timeline for which an unsubscribe request must be honored and processed as outlined by the CAN-SPAM Act?

QUESTION 65
A marketer is using list-based sending, and wants to segment subscribers who have a value of “EMEA” in the Region Attribute.
What tool will produce this audience?

QUESTION 66
What two additional best practices could be applied to the company’s new email design?
Choose 2 answers

QUESTION 67
Northern Trail outfitter wants to use an AI-based approach to target subscribers who are not receiving too many emails but are engaging constantly with the emails sent to them.
Which feature should help achieve this?

QUESTION 68
Northern Trail Outfitter’s customer base has high engagement on mobile devices, and a marketing intern is creating an email campaign tomorrow.
Which mobile optimization option provides the quickest turnaround and easiest implementation?

QUESTION 69
Northern Trail Outfitters (NTO) would like to evaluate which email content customers click most frequently. The email team wants to track click behavior for all linked hero images using the naming convention “Hero_CTA.” Which two different methods would ensure click behavior on these images if tracked with this naming convention? (Choose two.)

QUESTION 70
A marketer sent an email to a group of subscribers with an invalid link.
What step could the marketer take to correct the link after the email has been sent?

QUESTION 71
A marketer wants to ensure that customers on a list want to be email subscribers. Additionally, the marketer wants to minimize the number of invalid email addresses on the list, and add a level of security when using Web Collect functionality. What is the optimal way to accomplish this task?

QUESTION 72
What are some things you should automate as an email marketer?

QUESTION 73
Northern Train Outfitters wants to display different content areas based on the subscriber data. What can be used to accomplish this? (Choose 2)

QUESTION 74
The marketing team has been troubleshooting why an email was not sent to 10% of the audience within the data extension. When they review the tracking for the job ID, they see 0 subscribers were held or unsubscribed.
Which additional issues should they consider?

QUESTION 75
A marketing team has a series of emails that will be sent to prospective customers. The audience will be built from data
stored in two data extensions. they wouldlike to test engagement across multiple versions of the creative to determine
which is most effective. Which tools will accomplish this?

QUESTION 76
An email marketing team is setting up a campaign to message customers who register for an event. The registration data is being gathered in another system and will be passed to Marketing Cloud daily, and updates made to the customers’ registration information will be reflected in the same file.
How should the import of event registration data be configured?

QUESTION 77
What is a personalization string?

QUESTION 78
A marketer at Northern Trail Outfitters must design a targeted email campaign for the company’s new winter offerings. What email best practice should be used?

QUESTION 79
Leading up to various holidays seasons, Northern Trail Outfitters (NTO) plans to included special events and content in its emails. This content will change throughout the year.
What should NTO use to ensure the most up-to-date content is included in each email?

QUESTION 80
An email marketer is creating an email to promote the new Northern trail Outfitters mobile app.
Which text should be used for the call-to-action button to drive the most engagement?

QUESTION 81
Northern Trail Outfitters (NTO) plans to launch an email campaign. They have two data extensions. The Mountain Manor Campaign data extension will contain the sending audience for this campaign and includes fields for Email Address, Full Name, Loyalty Member ID, and Loyalty Member Status. NTO will be using AMPscript to reference data in a second, nonsendable data extension named Loyalty Member.
Which fed on the Mountain Manor Campaign data extension should be created as a Primary Key to create unique relationships with the Loyalty Member Profile data extension?

QUESTION 82
Northern Trail Outfitters (NTO) wants to ensure its emails are meeting subscriber expectations and enticing engagement.
Which two best practices should NTO employ when sending email? Choose 2 answers

QUESTION 83
A customer has a Send Log they are using to track the email addresses that were sent to, date and time of the send, and the name of the email sent for reporting purposes.
Per best practice, the customer stores 30 days of data in their Send Log and then archives the data into another data extension that holds data for one year.
Which activity should be used to achieve the backup automatically?

QUESTION 84
What are some of the acquisition method for allowing subscribers to opt-in to receiving email? (Choose 3)

QUESTION 85
What are the 5 proven email practices to drive revenue?
(Choose 5)