Enhance Your Career With Available Preparation Guide for B2C-Solution-Architect Exam [Q92-Q113]

NEW QUESTION 92
A company uses Salesforce to store accounts and contacts. All users have switched to the Lightning Experience user interface. The Account Hierarchy feature is used extensively to relate companies to their subsidiaries. A Solution Architect finds that the data migration process is creating duplicate contacts with different primary accounts.
Which two options can the Solution Architect use to ensure that there is only a single contact for a particular person across all the subsidiaries of a company?

Enable Contact to Multiple Accounts

Duplicate Matching Rules

Lightning Data Services

Customer Data Platform

NEW QUESTION 93
Universal Containers (UC) Is planning a campaign for its newly-launched product categories. They have already run similar campaigns in the past and want to cross-sell this new product to their existing customers. To achieve this, they are creating customer group segments using its e-commerce strategies while adhering to the current customer’s compliance preferences for previous campaigns.
Which two products should a Solution Architect include in the architecture to meet UC’s needs?

Marketing Cloud and B2C Commerce

Marketing Cloud and Service Cloud

Marketing Cloud and Sales Cloud

Service Cloud and B2C Commerce

NEW QUESTION 94
Universal Containers (UC) uses B2C Commerce, Marketing Cloud, and Salesforce OMS for their online sales capabilities. Given recent logistics constraints and challenges, many customers are asking UC for the ability to make their purchases online but pick them up at a local store or location (BOPIS).
Which consideration should a Solution Architect keep in mind when designing a solution for UC that would allow for this functionality?

Manage inventory data inside of Salesforce OMS so it is easier to parse by store.

Manage B2C Commerce geolocation data for stores on an order by order basis.

Manage inventory data inside of B2C Commerce so it is easier to parse by store.

Marketing Cloud Mobile Push is required for this solution and must be enabled.

NEW QUESTION 95
Northern Trail Outfitters (NTO) is beginning an implementation of B2C Commerce, Service Cloud, and Marketing Cloud from legacy applications. NTO’s Data Management team is working on a data migration strategy and has to consider the complexity of the systems involved.
What should Marketing Cloud be the single source of truth of in this multi-cloud scenario’5

Individuals attributes such as name, address, birthday, and email

Customer journey flow

Order history

Customer product affinity

NEW QUESTION 96
A multi-brand company uses B2C Commerce, Service Cloud, and Marketing Cloud and wants to deliver integrated customer experiences across all three products. The company has one B2C Commerce realm serving two storefronts, a Salesforce org, and a Marketing Cloud instance with a single business unit that leverages email address as a subscriber key. None of these Salesforce Clouds are integrated. The company is also interested in integrating with Customer 360 Data Manager.
Which two Marketing Cloud implementation recommendations should a Solution Architect present to the company to adjust their architecture to adhere to Salesforce multi-cloud integration best practices?
Choose 2 answers

Marketing Cloud should serve as the Salesforce primary for customer profiles and leverage customer email addresses as a multi-cloud customer identifier.

Marketing Cloud should implement a second business unit and provide each B2C Commerce storefront with its own Marketing Cloud business unit.

Marketing Cloud must undergo a subscriber key migration with Salesforce Professional Services and select a subscriber key that aligns with Salesforce multi-cloud architecture best practices.

B2C Commerce should integrate with Marketing Cloud and create a Marketing Cloud Contact when a B2C Commerce customer registers or places an order via the storefront.

NEW QUESTION 97
A company actively uses CI/CO processes for their Service Cloud implementation and is adding Marketing Cloud and Marketing Cloud Connect to their architecture. Under the current setup each developer has their own developer sandbox for development. Developers merge their changes into a sandbox for QA regularly, then once every week changes are moved to staging, and from staging to production instances.
Which set up should a Solution Architect propose to support this development approach considering costs and data segregation?

Set up one Marketing Cloud instance with a business unit for production and one business unit for testing that is connected to all Developer sandboxes

Set up one Marketing Cloud instance for testing and one for production, where the testing instance is connected to the staging sandbox

Set up one Marketing Cloud instance for each sandbox in Service Cloud

Set up one Marketing Cloud instance for production and create a Marketing Cloud sandbox to connect to each of the Service Cloud sandboxes

NEW QUESTION 98
Northern Trail Outfitters (NTO) is a clothing and outdoor specialist retailer. NTO has had success with its B2C store using B2C Commerce, supported by Service Cloud and Marketing Cloud for customer service and email campaigns, respectively.
Now, NTO wants to increase its revenue by making personalized product recommendations using Einstein Web & Email Recommendations in Marketing Cloud. These recommendations should be consistent across email, storefront, and service console.
Which two things should a Solution Architect consider before recommending this approach?
Choose 2 answers

The service console will need a customized Lightning component to display the recommendations,

Product Catalogs can be configured natively to sync from B2C Commerce to Marketing Cloud using a point and click configuration.

Each storefront should be linked to its own Marketing Cloud Business Unit to ensure relevant recommendations.

Email should be used as the unique identifier since B2C Commerce and Service Cloud may not have the Marketing Cloud Contact Key.

NEW QUESTION 99
Northern Trail Outfitters (NTO) wants to consolidate various legacy commerce platforms into one centrally-managed platform on B2C Commerce. The IT department has been working extensively with web frameworks (such as React and Angular) in recent years and wants to leverage the benefits of B2C Commerce, but maintain the flexibility of the user experience using headless commerce.
Which three considerations, beyond user experience, should a Solution Architect consider before confirming a headless approach?
Choose 3 answers

Additional infrastructure (for example Heroku servers) may be required to host the application

Features that are available by default in the Storefront Reference Architecture (SFRA) app will need to be custom built in custom frameworks

Developers will still be required to use the Commerce SDK for security purposes

Available Service, Marketing, and LINK accelerators may not work without modifications when using a headless approach

Developers familiar with the web frameworks (React, Angular) will be familiar with the framework used by B2C Commerce

NEW QUESTION 100
An organization has separate support teams that work with customers based on their tier level. Tier levels are based on the amount of money a customer spends. The organization wants incoming support cases to automatically be routed to the correct team based on their tier level.
Which two options should a Solution Architect configure to accomplish this?
Choose 2 answers

Assignment Rules

Queues

Support Processes

Auto Response Rules

NEW QUESTION 101
An ecommerce company has one Primary Instance Group with three instances and one Secondary Instance Group with five sandboxes.
They are expanding and adding people in multiple locations to manage the storefront. They would like additional sandboxes to support their expansion efforts into new markets with new templates, scripts, and controllers.
Which approach should a Solution Architect recommend?

Add new instances to the Primary Instance Group for new sandboxes in each realm.

Add a Tertiary Instance Group to add sandboxes to the existing realm.

Add a new realm for each new market to get additional sandboxes for each realm.

Add new sandboxes to the Secondary Instance Group for the current realm.

NEW QUESTION 102
At Universal Containers, each admin and developer use a separate developer pro sandbox. Configuration and code are then migrated to a partial data sandbox for combination and initial testing. Once approved the configuration and code are then migrated to a full copy sandbox for final load and regression testing before going to production.
when should the full copy sandbox be refreshed?

After each push from the partial data sandbox.

After user acceptance testing is complete.

After each major release to production.

After a new user is added to production.

NEW QUESTION 103
A company uses a Salesforce solution to sell one-off products and subscription-based products to its customers. However, the company wants to let customers save their payment details when buying products online using credit cards, in order to facilitate a one-click ordering mechanism as well as an automatic payment for subscription-based item renewals.
What should a Solution Architect recommend to store payment information while still maintaining security and compliance?

Store Base64 encoded payment card details.

Hash and store the payment card details.

Store raw payment card details on the customer’s profile.

Store a tokenized value for the payment card.

NEW QUESTION 104
A merchant using B2C Commerce and Service Cloud has a requirement for service agents to order products on behalf of shoppers. In the envisioned scenario, a shopper contacts the service center with an order request, the agent uses the Service Console to find the shopper’s account, and initiate an order on behalf of the shopper using payment information provided by the shopper. The merchant is considering the B2C Commerce – Service Cloud Connector for this implementation.
Which three considerations should a Solution Architect keep in mind prior to implementation? Choose 3 answers

Guests or anonymous storefront shoppers are not supported in this scenario.

B2C Commerce needs to be registered as a remote site.

Service agents need a corresponding storefront login mapped to their Service Cloud user record.

The Service Cloud Connector only supports Person Accounts as a customer model.

The Service Cloud Connector only supports contacts as a customer model.

The B2C Commerce – Service Cloud Connector is a solution that enables integration between B2C Commerce and Service Cloud. It allows displaying customer and order information in Service Cloud, creating orders on behalf of customers, and synchronizing customer data between the two systems. Prior to implementation, a Solution Architect should keep in mind the following considerations:
* Guests or anonymous storefront shoppers are not supported in this scenario. The Service Cloud Connector requires a customer account to be created in B2C Commerce and Service Cloud for each shopper. Guests or anonymous shoppers who do not have an account cannot be supported by the Service Cloud Connector. Therefore, the Solution Architect should ensure that the B2C Commerce storefront requires or encourages shoppers to create an account before placing an order.
* Service agents need a corresponding storefront login mapped to their Service Cloud user record. The Service Cloud Connector requires a mapping between the service agent’s user record in Service Cloud and the customer’s account record in B2C Commerce. This mapping allows the service agent to access customer and order information from B2C Commerce and create orders on behalf of the customer using the storefront login. Therefore, the Solution Architect should ensure that the service agent’s user record has a field that stores the corresponding storefront login of the customer.
* The Service Cloud Connector only supports Person Accounts as a customer model. Person Accounts are a type of account in Salesforce that combines an account and a contact into a single record. The Service Cloud Connector requires Person Accounts to store customer information from B2C Commerce. Therefore, the Solution Architect should ensure that Person Accounts are enabled and configured in Service Cloud before implementing the Service Cloud Connector.
Option B is incorrect because B2C Commerce does not need to be registered as a remote site for the Service Cloud Connector to work. A remote site is a web service or domain that Salesforce can access from Apex code or Visualforce pages. The Service Cloud Connector does not use Apex code or Visualforce pages to access B2C Commerce, but rather uses REST APIs and OAuth 2.0 authentication. References:
* https://help.salesforce.com/s/articleView?id=sf.icx_b2c_overview.htm&type=5
* https://help.salesforce.com/s/articleView?id=sf.accounts_person.htm&type=5
* https://help.salesforce.com/s/articleView?id=sf.remoteaccess_define.htm&type=5

NEW QUESTION 105
A multi-brand company uses B2C Commerce, Service Cloud, and Marketing Cloud and is seeking an order management solution. They process 2,000 orders per hour across their brands. The company has one B2C Commerce realm, two Salesforce core orgs, and two Marketing Cloud business units. The company is choosing between these three options for an order management tool:
* Build an order management solution in B2C Commerce using order management APIs
* Purchase Salesforce Order Management
* Build a custom order management solution using their own development team Which three statements should a Solution Architect use to support using the Salesforce Order Management solution?
Choose 3 answers

Salesforce Order Management synchronizes orders to and from B2C Commerce, which essentially replaces the Service Cloud Connector.

B2C Commerce order management does not support complex or advanced use cases.

The existing Service Cloud implementation team could extend the Salesforce Order Management product to the existing org.

Salesforce Order Management is a productized connector solution between B2C Commerce and Service Cloud; orders will be synchronized from the client B2C Commerce realm to multiple Salesforce Orgs without the need for customization.

Salesforce Order Management shares the same database with Service Cloud while other solutions need to build additional integration.

NEW QUESTION 106
A company uses Service Cloud and B2C Commerce and now wants to enable the ‘Order on Behalf of functionality on its storefront.
Which two actions should a Solution Architect take to ensure agents can use the ‘Order on Behalf of’ functionality?
Choose 2 answers

Apply the “Order on Behalf of permission set to Service Cloud users.

Verify that the permissions for the B2C Commerce account support ‘Order on Behalf of’.

Verify that agents have a user record in Service Cloud and an account created in B2C Commerce.

Configure agents to use SSO between B2C Commerce and Service Cloud.

NEW QUESTION 107
A university has several branded schools scattered across different colleges. Each of which has its own finances, business processes, and strategies for engaging students. They would like to introduce a university- wide communications strategy that allows their recruitment team to market to potential students globally while allowing each department to recruit existing students for its own programs. They are looking for art environment strategy across their potential purchases of Salesforce and Marketing Cloud.
What should a Solution Architect recommend to meet their needs?

Marketing Cloud and Marketing cloud Connect across multiple connected Salesforce orgs

Marketing Cloud with multiple business units connected to multiple existing Salesforce orgs with Marketing cloud Connect

Marketing Cloud with multiple business units and a single, consolidated Salesforce org spanning all departments

Marketing Cloud and a single, consolidated Salesforce org spanning all departments

NEW QUESTION 108
Northern Trail Outfitters (NTO) is at the beginning of an implementation of B2C Commerce and is now discussing the communication flow. They are designing the flows between systems to send password resets via email when a new account is created in B2C Commerce or the email address is updated.
Considering NTO also uses Service Cloud and Marketing Cloud, which feature should a Solution Architect suggest to optimize the end-customer experience while also ensuring that tracking is visible to service agents?

Service Cloud Email Service

Marketing Cloud Journey Event

Marketing Cloud Triggered Send

Commerce Cloud Email Service

* C is correct because Marketing Cloud Triggered Send is a feature that allows sending personalized emails based on events or actions in another system, such as B2C Commerce. Triggered Send can be used to send password reset emails when a new account is created or the email address is updated in B2C Commerce. Triggered Send also tracks email open and forward count in Marketing Cloud. To disable the coupon code after a single use, B2C Commerce can use coupon code restrictions based on redemption count.
* A is incorrect because Service Cloud Email Service is a feature that allows receiving and processing inbound emails from customers in Service Cloud. It is not used to send password reset emails or track email open and forward count.
* B is incorrect because Marketing Cloud Journey Event is a feature that allows triggering journeys based on events or actions in another system, such as B2C Commerce. Journey Event can be used to send password reset emails, but it is more suitable for complex or multi-step customer interactions, such as welcome series or re-engagement campaigns. Triggered Send is more efficient and simpler for single- step interactions, such as password reset.
* D is incorrect because Commerce Cloud Email Service is a feature that allows sending transactional emails from B2C Commerce, such as order confirmation or shipping notification. It is not used to send password reset emails or track email open and forward count.
References:
* : https://help.salesforce.com/s/articleView?id=sf.mc_co_triggered_email_sends.htm&type=5
* : https://help.salesforce.com/s/articleView?id=sf.mc_es_triggered_send_definition.htm&type=5
* : https://documentation.b2c.commercecloud.salesforce.com/DOC1/topic/com.demandware.dochelp
/content/b2c_commerce/topics/coupons/b2c_coupon_code_restrictions.html
* : https://help.salesforce.com/s/articleView?id=sf.email_services.htm&type=5
* : https://help.salesforce.com/s/articleView?id=sf.mc_jb_journey_events.htm&type=5
* : https://documentation.b2c.commercecloud.salesforce.com/DOC1/topic/com.demandware.dochelp
/OrderManagement/EmailService.html

NEW QUESTION 109
A company currently provides service to its customers using a call center and spreadsheets, Because of the lack of systems, there is no ability to track how successful agents are. In addition, the ordering system cannot be easily accessed by service agents, costing valuable time and hurting customer satisfaction.
What should a Solution Architect say to convince the company to shift to a connected B2C Solution approach?

Agents will have easy access to customer data to provide a better service experience when customers call in.

Agents will have a better interface using Service Cloud and B2C Commerce with Heroku.

Agents can utilize SSO to launch an ‘Order on Behalf of’ storefront experience within the B2C Commerce UI.

Agents’ success rates will be better measured after helping the company define ROI KPIs together.

A connected B2C Solution approach is an approach that allows integrating B2C Commerce and Service Cloud to provide a seamless and omnichannel experience for customers across different touchpoints. A connected B2C Solution approach can provide various benefits, such as increased customer satisfaction, loyalty, retention, and revenue. To convince the company to shift to a connected B2C Solution approach, a Solution Architect should say the following:
Agents will have easy access to customer data to provide a better service experience when customers call in. By integrating B2C Commerce and Service Cloud using features such as Service Cloud Connector or Salesforce Order Management, agents will be able to access customer and order information from B2C Commerce directly in Service Console without switching between multiple systems. This will enable agents to answer customer questions more quickly and accurately, resolve issues more efficiently, and offer personalized recommendations or solutions.
Option B is incorrect because agents will not have a better interface using Service Cloud and B2C Commerce with Heroku. Heroku is a platform that allows building, running, and scaling custom web applications using various languages and frameworks. Heroku is not directly related to creating a connected B2C Solution approach, although it can be used to extend or customize the functionality of B2C Commerce or Service Cloud. Option C is incorrect because agents cannot utilize SSO to launch an ‘Order on Behalf of’ storefront experience within the B2C Commerce UI. SSO is a feature that allows users to log in to multiple applications or systems with the same credentials. SSO does not enable launching an ‘Order on Behalf of’ storefront experience within the B2C Commerce UI, which is a feature that allows agents to create orders on behalf of customers using the storefront login. To enable this feature, the company needs to use Service Cloud Connector or Salesforce Order Management to integrate B2C Commerce and Service Cloud. Option D is incorrect because agents’ success rates will not be better measured after helping the company define ROI KPIs together. Although this is a possible benefit of shifting to a connected B2C Solution approach, it is not the most convincing or compelling one for the company’s situation. The company’s main pain point is the lack of systems and access to customer and order data, which affects their service quality and customer satisfaction. Therefore, the most convincing argument for shifting to a connected B2C Solution approach is how it can improve the service experience for both agents and customers by providing easy access to customer data. Reference:
https://help.salesforce.com/s/articleView?id=sf.icx_b2c_overview.htm&type=5
https://www.salesforce.com/products/commerce-cloud/ecommerce/order-management/
https://help.salesforce.com/s/articleView?id=sf.sso_about.htm&type=5

NEW QUESTION 110
Refer to the image below:

A brand is planning to re-platform their existing website onto B2C Commerce. As part of the re-platform they will create a new social community portal. They are going to implement B2C Commerce, Experience Cloud, and Salesforce Identity.
After reviewing the workflow, which system should a Solution Architect recommend to use as a primary authentication method while attempting to minimize migration of customer profile data?

Salesforce Core Platform/Identity

Salesforce CDP

Salesforce Marketing Cloud

Salesforce B2C Commerce

NEW QUESTION 111
An insurance company needs the ability to relate contacts to their workplace to track which services are paid by the employee benefits. Contacts receive emails to notify them of new policy offerings. Agents also need to relate adults in the same household who share access to financial resources and policy information to sign them up for the right policies. Adjusters need the ability to see and respond to claims from anyone in the household. Independent agents need daily access to customer data as well. Customers also need periodic access to claims and policy information for their household. The company also wants to track what data searches are performed by agents and adjusters on the platform to analyze their work.
Which products should a Solution Architect recommend in addition to Insurance for Financial Services and Experience Cloud to meet these needs?

Shield and Event Monitoring Analytics App, Pardot

Digital Engagement, Shield with Splunk, Social Engagement Studio

REST API Event Monitoring and Tableau CRM, Marketing Engagement Studio

Salesforce Field Service, Shield Encryption at rest. Digital Engagement

NEW QUESTION 112
A nonprofit organization uses Experience Cloud for members who would like to set up recurring donations. They integrate with an external payment gateway and want to make sure to offer the utmost security for their members. They also use Pardot for personalized communications, to ensure members have access to the most meaningful content and messages related to their donation history.
Which three options can a Solution Architect recommend to increase security for their existing users?
Choose 3 answers

Implement high-assurance requirements for Experience Cloud profiles.

Add a login flow that defines the scope of user access authorized by authentication providers.

Replace Pardot with Marketing Cloud to implement SMS for multi-factor authentication.

Maintain GAuth tokens for existing Experience Cloud profiles.

Develop login flows to change the user’s session security level to initiate third-party identity verification.

Experience Cloud is a product that allows creating and managing digital experiences for customers, partners, employees, and communities. Experience Cloud can be integrated with external payment gateways and Pardot to offer secure and personalized experiences for members who want to set up recurring donations. To increase security for their existing users, a Solution Architect can recommend the following options:
Implement high-assurance requirements for Experience Cloud profiles. High-assurance requirements are settings that define the level of security and identity verification needed for users to access certain pages or features in Experience Cloud. High-assurance requirements can help prevent unauthorized or fraudulent access to sensitive or confidential data or transactions, such as recurring donations.
Add a login flow that defines the scope of user access authorized by authentication providers. A login flow is a process that allows customizing the user login experience in Experience Cloud using various actions, such as collecting information, displaying messages, updating records, etc. A login flow can help define the scope of user access authorized by authentication providers, such as social media accounts or SAML-based identity providers. This can help limit or restrict the access of users based on their authentication method or credentials.
Develop login flows to change the user’s session security level to initiate third-party identity verification. A session security level is a setting that determines the level of security and identity verification required for a user’s session in Experience Cloud. A session security level can be changed using login flows to initiate third-party identity verification, such as SMS verification, email verification, biometric verification, etc. This can help enhance the security and trust of the user’s session and prevent unauthorized or fraudulent access to sensitive or confidential data or transactions, such as recurring donations.
Option C is incorrect because replacing Pardot with Marketing Cloud to implement SMS for multi-factor authentication is not a valid or feasible option to increase security for their existing users. Pardot is a product that allows creating and managing B2B marketing campaigns and activities, such as email marketing, lead generation, lead nurturing, etc. Marketing Cloud is a product that allows creating and managing B2C marketing campaigns and activities, such as email marketing, mobile marketing, social media marketing, etc. Replacing Pardot with Marketing Cloud would not only be costly and complex, but also unnecessary and irrelevant for their use case of setting up recurring donations. Moreover, implementing SMS for multi-factor authentication does not require replacing Pardot with Marketing Cloud, as it can be done using other methods or tools, such as login flows or third-party identity verification services. Option D is incorrect because maintaining GAuth tokens for existing Experience Cloud profiles is not an option or a way to increase security for their existing users. GAuth tokens are tokens that are used by Google Authenticator, an app that generates one-time passwords for two-factor authentication. GAuth tokens are not related to Experience Cloud profiles or their security settings. Reference:
https://help.salesforce.com/s/articleView?id=sf.networks_security.htm&type=5
https://help.salesforce.com/s/articleView?id=sf.networks_login_flow_examples.htm&type=5
https://help.salesforce.com/s/articleView?id=sf.networks_session_security_levels.htm&type=5

NEW QUESTION 113
A company uses B2C Commerce, Experience Cloud, and Marketing Cloud. Now the company wants to enable Social Login with Facebook, Google, and Twitter to increase their conversion rates. Currently, Customer Identity is in use and two types of accounts are available: Individual accounts and household accounts.
Which consideration should a Solution Architect keep in mind when configuring seamless cross-cloud identity?

The Commerce Cloud to Service Cloud connector supports both person account and contact accounts out-of-the-box.

Commerce Cloud will be the system of record for customer shopping data, including individual profile and authentication credentials.

Full access (full) scope will request access to all accessible data that the third-party provides.

To create the external authenticated profile in Commerce Cloud, Service Cloud will need to invoke a remote OAuth2 authentication request to Commerce Cloud.

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