[Aug-2026] Check your preparation for Salesforce Marketing-Cloud-Consultant On-Demand Exam [Q82-Q100]

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[Aug-2026] Check your preparation for Salesforce Marketing-Cloud-Consultant On-Demand Exam

Practice Exam Marketing-Cloud-Consultant Realistic Dumps Verified Questions

Salesforce Marketing-Cloud-Consultant Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Discovery and Architecture	16%	– Solution design and architecture planning – Data and segmentation strategy design – Requirements gathering and analysis – Long-term solution maintainability and scalability
Topic 2: Messaging	11%	– Cross-channel messaging strategy – Email, SMS and push message design – Content personalization and dynamic content – Message delivery and optimization
Topic 3: Automation	20%	– Automation Studio activities and workflows – Journey Builder design and implementation – Complex automation scenarios and best practices – Scheduling and monitoring automations
Topic 4: Data Modeling and Management	21%	– Data extensions, attribute groups and relationships – Reporting, tracking and data views – Data import, export and transformation – Contact configuration and identity management
Topic 5: Integration	20%	– Data model support for personalized messaging – Extension products and integration solutions – Integration with Salesforce CRM and external systems – Marketing Cloud Connect configuration and troubleshooting
Topic 6: Account Configuration	12%	– Mobile Studio configuration and features – Sender authentication and deliverability management – User roles, permissions and security settings – Account hierarchy and business unit setup

NEW QUESTION 82
Northern Trail Outfitters (NTO) wants to import recent customer transaction data from their data warehouse into Marketing Cloud on a nightly basis. They plan to create a File Drop Automation to trigger an automation when a data file is transferred from the data warehouse to the import folder in their Enhanced FTP account.
NTO notes that user passwords expire every 90 days and they do not want to update their file transfer script on the data warehouse each time a password changes and they do not want to compromise security.
Which solution should the consultant recommend?

Contact the Marketing Cloud account representative to enable Single Sign-On Authentication using SAML

Request SSH key authentication to be enabled for the FTP user and create an SSH Key in Key Management

Enable the ‘Exclude FTP Users From Password Expiration’ option in Setup > Security Settings

Upload data files to Marketing Cloud using SFTP instead of FTP

NEW QUESTION 83
Northern Trail Outfitters (NTO) wants to send out a communication to subscribers who have not made a purchase the last six months. Customer are often opted-in to more than one messaging channel. NTO would like to be able to communicate the same message across all channels.
Which flow would meet their needs?

Query Activity > API Event > Automation Studio Activities

Import Activity > Decision > Journey Activities

Query Activity > Data Extension Entry Source > Journey Activates

Salesforce Entry Event > Query Activity > Automation Studio Activities

NEW QUESTION 84
Northern Trail Outfitters (NTO) wants to implement a drip campaign to its highest-value outdoor sports customers. NTO is including a deep product discount and wants to limit the audience to not only its best customers, but also those customers most likely to respond.
Which three criteria should they use to create an audience for this campaign? Choose 3 answers

Lifetime Purchase Value

Proximity to Store

Last Purchase Date

Conversion Rate

Ages in Household

NEW QUESTION 85
Northern Trail Outfitters wants to its emails to be redirected to Marketing Cloud server* for processing.
Which configuration setting should the consultant recommend’

Reply Mail Management

Private Domains

Sender Authentication Package

Custom Delivery Profiles

NEW QUESTION 86
A customer wants to automate a series of three emails as part of a Membership renewal drip campaign.
* Email #1 will be sent one month prior to the member’s renewal date
* Email #2 will be sent one week prior to the member’s renewal date
* Email #3 will be sent on the member’s renewal date
* A master audience is updated in real time via the API
Which steps should be included in the customer’s automation?

Import activity -> Three filter activities -> Three send definitions to the filtered audiences

Three send definitions to the master data extension

Import activity -> Three send definitions to the master data extension

Three filter activities -> Three send definitions to the filtered audiences

NEW QUESTION 87
A customer has a robust Sales Cloud org with several custom objects. Historically, they have created complex reports, referencing many custom objects, to target subscribers and exported them to another email system for deployment. With the implementation of Marketing Cloud Connect, the customer wants to simplify the sending process using Marketing Cloud with as little additional setup as possible.
What should a consultant recommend to meet this criteria?

Continue to build reports in Sales Cloud and import it to Marketing Cloud for sending.

Create a Journey and use Salesforce Data and the Reports object as the Entry Source.

Sync all custom objects to Marketing Cloud and recreate the reports for sending.

Continue to build reports in Sales Cloud and select the reports in Marketing Cloud.

NEW QUESTION 88
A customer is starting a new children’s fashion brand and wants to use a dedicated business unit within their existing Enterprise 2.0 account. They anticipate many of their current Enterprise contacts will subscribe to the children’s brand, however, they want to separate subscriber opt-outs of the Enterprise and children’s brands.
The customer has minimal technical resources available for implementation and support.
What should a consultant recommend to meet these criteria?

Select “Use separate ‘Subscription Center’ for this business unit” in Settings

Create attributes for each child business unit in “Profile Management” to record unsubscribes

Create a Business Unit Filter in ‘All Subscribers’ List to record unsubscribes

Select “Subscribers will be unsubscribed from this business unity only” in Settings

NEW QUESTION 89
Northern Trail Outfitters (NTO) is launching a new subsidiary brand, Cloud Kicks, within the next six months. Cloud Kicks anticipates sending approximately 50,000 emails per month from a child business unit.
NTO will execute a large campaign announcing and associating itself with Cloud Kicks as part of the brand kickoff and is comfortable sharing digital properties with them. Cloud Kicks wants to utilize a custom sending domain, but deliverability is a primary concern.
What approach should be recommended?

A new Sender Authentication Package should be used for NTO.

A Private Domain should be applied to the parent business unit.

A Private Domain should be applied to the child business unit.

A Sender Authentication Package should be used for Cloud Kicks.

NEW QUESTION 90
Northern Trail Outfitters wants to send a weekly coupon campaign. They segment their audience using data from several data extensions, which results in an audience size of approximately 200,000 subscribers. They want to send a reminder three days later at the subscribers’ optimized send time.
What solution should they use?

Automation Studio and Interaction Builder

Journey Builder

Automation Studio

Automation Studio and Journey Builder

NEW QUESTION 91
Northern Trail Outfitters (NTO) has been storing web behavior to a data extension for several years. They have indicated with several hundred millions of rows there has been an impact on performance. NTO indicates they only need to store data from the previous twelve months which will not exceed eighty million rows.
Which two methods would allow them to utilize a Retention Policy? (Choose 2 answers)

Clear data from the current data extension completely, then reconfigure a Retention Period via Email Studio.

Delete data from the data extension prior to twelve months ago, then configure a Retention Period via Contact Builder.

Reconfigure the current data extension as-is with a Retention Period via Contact Builder.

Replace the current data extension with a new data extension configured with a Retention Period.

NEW QUESTION 92
A Consultant has a data extension that contains all current product information. The customer wants to refresh data each morning by importing a CSV containing today’s product catalog. The product catalog is never the same; products can be added and removed.
Which import type should be used?

Overwrite

Update Only

Add Only

Add/Update

NEW QUESTION 93
Which customers would benefit most from purchasing a Sender Authentication Package (SAP)?

A growing consumer brand that expects to send 500,000 emails per month and would like email branding to be consistent with its domain,

A nonprofit organization that sends roughly 50,000 newsletter emails per month.

A growing retailer that currently leverages Marketing Cloud’s MobileConnect and MobilePush.

A customer who wants to share another IP within their account structure and is unconcerned about branding at this time.

NEW QUESTION 94
A customer wants to create a journey with the goal of making users activate their accounts
within 72 h of registration. New account registrations are stored in a data extension via an API call with a Boolean field indicating whether the subscriber has activated their account. The journey should send activation reminder emails 24 and 48 h after creating an account. The user exits the journey if they activate their account.
Which activities should be included in the customer’s journey?

24 hour Wait > Decision Split > Send Email > 24 hour Wait > Decision Split > Send Email

Decision Split > 24 hour Wait > Send Email > Decision Split > 48 hour Wait > Send Email

24 hour Wait > Decision Split > Send Email > 48 hour Wait > Decision Split > Send Email

Decision Split > 24 hour Wait > Send Email > Decision Split > 24 hour Wait > Send Email

NEW QUESTION 95
Customer Event:
* gather data through a tablet-based webform as part of a raffle into a data extension.
* Winner is randomly selected.
* After the event, an email should be sent to the participants to gather opt ins for marketing emails.
Define 2 things necessary:

data extension with opt in status

Send email activity which contains a link to subscription center

WebCollect

SmartCapture

NEW QUESTION 96
Northern Trail Outfitters sends a monthly loyalty balance email to inform members of their current points balance. Emails are segmented based on loyalty status, and no segment should contain more than 2500 contacts for any send.
What should be used to prevent emails from being sent if they exceed 2500 contacts?

Verification Activity

Script Activity

Query Activity

Stop Activity

NEW QUESTION 97
Northern Trail Outfitters (NTO) wants its monthly distributor newsletter email to appear to be sent on behalf of the subscriber’s account representative without segmenting the audience by sales representative.
In which two ways could this distributor-specific sender profile be configured in the Marketing Cloud account with Sender Authentication Package Implemented? (Choose two.)

Utilize AMPscript data extension lookups to dynamically populate the From Name and From Email Values.

Use substitution strings to populate the From Name and From Email values in the sender profile.

Pick “Choose from list,” selecting the From Name and From Email Values from the list of account users.

Match the external keys of the sender profile and data extension containing account representative details.

NEW QUESTION 98
Which customers would benefit most from purchasing a Sender Authentication Package (SAP)?

A growing consumer brand that expects to send 500,000 emails per month and would like email branding to be consistent with its domain,

A nonprofit organization that sends roughly 50,000 newsletter emails per month.

A growing retailer that currently leverages Marketing Cloud’s MobileConnect and MobilePush.

A customer who wants to share another IP within their account structure and is unconcerned about branding at this time.

NEW QUESTION 99
Northern Trail Outfitters is using Journey Builder to send emails to loyalty members based on recent activity.
They anticipate that approximately half of their contacts will meet the entry criteria for their journey.
How should they configure their entry source?

Use an Import Activity in Automation studio to filter the data as a Data Extension Entry Source.

Use a Query Activity in Automation Studio to create a segment before entering the journey.

Use a Contact Data Entry Source to segment the data configured in Attribute Groups in Contact Builder.

Use a Data Extension Entry Source with an applied filter based on recent member activity.

NEW QUESTION 100
A retail company’s database of record resides at a third party company that also keeps track of purchase history.
– That database only updates once a day where new records can be created and merged.
– The database uses an “Email ID,” which is a numeric field that represents both the business unit and email address.
The company now wants to be able to send real-time Welcome emails to people (newly registered website users) who provide their email address in exchange for getting 10% off their first order, and ensure this send is connected to “Email ID” in the database.
What key issue should be addressed? (Choose three.)

How will Marketing Cloud and the database sync up?

What will be used as Subscriber Key?

Will the company need a custom preference center?

What publication lists will be used?

Will new users have an “Email ID”?