Ace MCE-Con-201 Certification with 185 Actual Questions [Q68-Q89]

NEW QUESTION 68
LenoxSoft wants to quickly identify sales-ready leads from a list of prospects that came by their booth at a recent event. How should their engagement program be structured?

Send the least targeted content first, followed by more targeted content

Send five emails exactly seven days apart, without any following steps

Send emails using dynamic content based on prospect account fields

Send highly targeted content first, followed by less targeted content

NEW QUESTION 69
When connecting Marketing Cloud Account Engagement for the first time to Salesforce, what is required before records will begin syncing?

Salesforce B2B Integration user must be created.

User sync must be enabled in Marketing Cloud Account Engagement.

The Salesforce connector must be unpaused.

Salesforce fields must be synced to Marketing Cloud Account Engagement fields.

NEW QUESTION 70
Prior to starting implementation, LenoxSoft wishes to consolidate all their data within Salesforce. They currently use three different systems, including Salesforce, to manage their customer dat a. All data does NOT currently reside in one system, and Lenoxsoft wants Salesforce to be the primary system for customer records. What is the first step Lenoxsoft should take to allow Salesforce to become the primary recordholder?

Add custom prospect fields to Marketing Cloud Account Engagement and map to Salesforce.

Import and merge existing records from all systems to Marketing Cloud Account Engagement

Import and merge existing records from all systems to Salesforce

Add custom account fields to Marketing Cloud Account Engagement and map to Salesforce

NEW QUESTION 71
A customer is using Marketing Cloud Connect but not sending tracking back to Sales Cloud. They want to create a Task on Contact and Lead records for follow-up when someone has not opened five emails in a row. Which activities could be used to fulfill this requirement?

Salesforce Data Entry, SQL Query Activity, Task Activity

Scheduled Automation, SQL Query Activity, Data Extension Entry, Task Activity

API Event Entry, SQL Query Activity, Task Activity

Scheduled Automation, Filter Activity, Data Extension Entry, Contact Activity

NEW QUESTION 72
Select all available User Email Preferences

Send daily prospect activity emails (for my prospects)

Send daily prospect activity emails (for all prospects)

Send daily prospect assignment emails

Send daily visitor activity emails

Send an email when a prospect is assigned

Send starred prospect activity alerts

Send weekly search marketing email (sent on Mondays)

Send weekly search marketing email (sent on Fridays)

Send monthly inactive automations report email

Send weekly inactive automations report email

Send daily visitor assignment emails

NEW QUESTION 73
LenoxSoft is introducing a new product this summer, and the VP of Sales wants Marketing to automatically nurture the prospect if they show interest in the new product. There is no new gated content developed yet, only some blog posts and web pages about it.
What approach should the Marketing team use to resolve this?

Set up scoring categories > copy the web pages to Marketing Cloud Account Engagement landing pages > put landing pages into Marketing Cloud Account Engagement folders > create automation rule with criteria “prospect score in scoring category greater than 1” to send an autoresponder email

Set up scoring categories > put the web pages into folders in Marketing Cloud Account Engagement > set up custom redirects for the web pages > add completion actions to the custom redirects to add to list > set the list as the recipient list of an engagement program

Set up scoring categories > create page actions associated with the scoring category > create a Set up scoring categories > create custom redirects associated with the scoring category > set

NEW QUESTION 74
What is important to remember when creating custom prospect fields in Marketing Cloud Account Engagement?

Marketing Cloud Account Engagement cannot sync with multi picklist in Salesforce

The matching field in Salesforce must have the exactly the same name on the lead and contact object in order for Marketing Cloud Account Engagement to synch to both objects.

Marketing Cloud Account Engagement cannot sync with formula fields in Salesforce

You can only create 50 custom fields in Marketing Cloud Account Engagement.

NEW QUESTION 75
Northern Trail Outfitters is using a Triggered Send to send customers their order confirmations.
Their commerce platform provides a JSON payload for order details. What should they use to format the JSON within the email?

SSJS platform function ParseJSON

TransformJSON() AMPscript Function

BuildRowSetFromJSON() AMPscript Function

ParseJSON content block with Content Builder

NEW QUESTION 76
Can Marketing both Import and Export Prospects?

True

False

NEW QUESTION 77
A company uses multiple Marketing Cloud Account Engagement business units and wants to set up B2B Marketing Analytics.
What is considered true about using B2BMA with business units?

The app will create unique datasets for each business unit.

There is an option to create a unique app for each business unit or one joined app for all business units.

Each business unit can only have one associated B2B Marketing Analytics app.

Each dashboard will have an option to filter by business unit.

NEW QUESTION 78
LenoxSoft utilizes Marketing Cloud Account Engagement Business Units. A marketing associate is no longer able to find a set of leads in their business unit (BU) and noticed they now appear in another BU.
Which two reasons could explain why this happened?
Choose 2 answers

The leads have been reassigned to a user who does not exist in that BU.

The field value the Marketing Data Sharing rule criteria is defined by has been updated on the lead records.

The Marketing Data Sharing rule has changed and the leads no longer match the criteria.

The prospects submitted a form that updated the field controlling the Marketing Data Sharing rule for leads.

NEW QUESTION 79
How many scheduled Engagement Programs is it possible to have

5

3

10

15

NEW QUESTION 80
What is true about A/B testing?

You can disable A/B testing before and after email sent.

You can only do A/B testing on list emails.

When you turn off A/B testing you will have to choose which version to keep.

It is recommended to test at least 5 different elements in your A/B tests.

NEW QUESTION 81
Northern Trail Outfitters recently purchased Marketing Cloud to start running cross-channel campaigns. They are looking for guidance on which value to use as the subscriber key. Which two options should the consultant recommend? (Choose 2 answers)

Email

CRM ID

Mobile Device ID

Loyalty Program Number

NEW QUESTION 82
Northern Trail Outfitters wants to create a query to populate a data extension with email subscribers who belong to a specific publication list. Which Data View could they use to achieve this?

_ListSubscribers

_Subscribers

_PublicationSubscriber

_EnterpriseAttribute

NEW QUESTION 83
“LenoxSoft wants to send an email to existing customers about a new product offering and will be using Handlebars Merge Language (HML) merge fields to personalize the email content. They are concerned some of the recipient prospect records may not have all of the fields populated that will be used to personalize the content.
What two options could be implemented to prevent empty field values from appearing in the email?
Choose 2 answers

Define default mail merge values for fields

Use HML conditional logic statements

Use HML merge field modifiers

Define page actions to replace field values

NEW QUESTION 84
Northern Trail Outfitters wants to send a weekly coupon campaign. They segment their audience using data from several data extensions, which results in an audience size of approximately
200,000 subscribers. They want to send a reminder three days later at the subscribers’ optimized send time. What solution should they use?

Automation Studio and Interaction Builder

Journey Builder

Automation Studio

Automation Studio and Journey Builder

NEW QUESTION 85
Northern Trail Outfitters (NTO) wants to use Marketing Cloud to gather customer feedback. If a customer indicates they are unhappy with the service they have received, NTO wants a new case to be created in Service Cloud. NTO is unsure of what is possible within Marketing Cloud but would like to use as much native functionality as possible. What approach would a consultant recommend?

Use Automation Studio to capture positive response and a Case Activity to create a new case in Service Cloud.

Use an Engagement Split to capture positive or negative responses, and a Case Activity to create a new case in Service Cloud.

Use an Engagement Split to capture positive or negative responses, and a Custom Activity to create a new case in Service Cloud.

Use an AppExchange package to create a customized API integration between Marketing Cloud and Service Cloud.

NEW QUESTION 86
LenoxSoft offers two distinct product lines, each with its own sales team.
Based on prospect activity, what is the recommended way to provide each sales team with relevant prospect interest in each product line?

Create emails with links to whitepapers for each product line and create completion action to increase the prospect’s score by 10 for one product line and 20 for the other.

Create scoring categories for each product line that calculates points based on the prospect’s interaction with marketing assets related to those product lines.

Create completion actions on every asset to tag prospects based on the product line they are interested in, filtering the score report by that tag.

Create page actions on each product line’s web pages to notify users and increase score when prospects visit each product line’s section of the website.

NEW QUESTION 87
A customer is creating a re-engagement campaign. The campaign only targets subscribers who have had emails fail at send time due to Held status within the last 60 days. The goal is to send an SMS to the subscribers asking them if they want to update their email address. What should a consultant recommend to meet the criteria?

Use SQL Query and Import activities from Automation Studio to inject the subscribers into a data extension used as an Entry Source by Journey Builder.

Use Tracking Extract, File Transfer, and Import activities from Automation Studio to inject the subscribers into a data extension used as an Entry Source by Journey Builder.

Use Data Extension Extract and Import activities from Automation Studio to inject the subscribers into a CloudPage used as an Entry Source by Journey Builder.

Use SQL Query and File Transfer activities from Automation Studio to inject the subscribers into an API Event used as an Entry Source by Journey Builder.

NEW QUESTION 88
Select three available Marketing Cloud Account Engagement Editions

Marketing Cloud Account Engagement Growth

Marketing Cloud Account Engagement Plus

Marketing Cloud Account Engagement Professional

Marketing Cloud Account Engagement Advanced

Marketing Cloud Account Engagement Ultimate

Marketing Cloud Account Engagement Standard

NEW QUESTION 89
The marketing team at Northern Trail Outfitters is new to Marketing Cloud and has very little coding experience. The team would like to take their built audience and serve personalized content based on a field in the data extension. Which solution should the consultant recommend?

Separate template-based emails

Reference Content Blocks

AMPscript

Dynamic Content Blocks

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