Salesforce MCC-201 Deluxe Study Guide with Online Test Engine [Q25-Q44]

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Salesforce MCC-201 Deluxe Study Guide with Online Test Engine

MCC-201 dumps review – Professional Quiz Study Materials

Salesforce MCC-201 (Marketing Cloud Connect Essentials) Certification Exam is an excellent way for individuals to demonstrate their expertise in integrating Marketing Cloud with Salesforce. Marketing Cloud Connect Essentials certification can help professionals boost their careers and open up new opportunities in the marketing and sales fields. By passing this certification exam, candidates can showcase their skills and knowledge to potential employers, which can lead to better job prospects and higher salaries.

Salesforce Marketing Cloud Connect is a powerful integration tool that allows users to connect their Salesforce CRM with the Marketing Cloud platform. By using Marketing Cloud Connect, organizations can streamline their marketing processes, improve customer engagement, and deliver personalized experiences to their customers. The Salesforce MCC-201 (Marketing Cloud Connect Essentials) Certification Exam is designed to test your knowledge and skills in implementing, configuring, and managing Marketing Cloud Connect.

Q25. Northern Trail Outfitters wants to import their Sales Cloud data into Marketing Cloud to leverage it within Journey Builder. They have approximately 10 million customers and the data needs to be available with a delay of no more than 30 minutes. Only customers where the consent checkbox is selected in Sales Cloud should be imported, which represents approximately half of their customer database What should they implement?

All Subscribers, since these are synchronized in real time

Import from Salesforce Report in Automation Studio

Event Data from the Entry Event in Journey Builder

Synchronized Data Extensions with a filter

Q26. A customer has curated a list of known email addresses belonging to competitors. They want to ensure none of these competitors receive their emails.
What should a consultant recommend’

Create an auto-suppression list populated with subscriber keys.

Populate a list using a query to exclude the subscriber key.

Create an exclusion list with the known email addresses.

Create an auto-suppression list populated with the known email addresses.

Q27. Collect addresses through Smartcapture, segment the data, send emails referencing data from a data extension.
What skillset is needed ?

AMPScript

HTML

CSS

SQL

Q28. Northern Trail Outfitters is having their regional supplier conference and wants to allow attendees to request event-specific safety notifications, schedule or room changes, and surprise pop-up sessions.
Which solution should they use?

Keyword opt in and SMS Messaging

Smart Capture and Triggered email messaging

CloudPages opt in to Event Journey

Existing Email Event Notification Subscription

Q29. Northern Trail Outfitters sends a monthly loyalty balance email to inform members of their current points balance. Emails are segmented based on loyalty status, and no segment should contain more than 2500 contacts for any send.
What should be used to prevent emails from being sent if they exceed 2500 contacts7

Verification Activity

Script Activity

Query Activity

Stop Activity

Q30. A customer’s web developer team is creating a form that will leverage a Marketing Cloud REST API endpoint to upsert rows into a data extension.
How should the consultant create an installed package in Marketing Cloud to facilitate this functionality?

Enable the package for all business units in the Marketing Cloud account.

Create a separate installed package for each individual web form.

Instruct the web team to store the client ID and secret in the client-side code.

Ensure the package scope includes Read and Write permissions for data extensions.

Q31. A user in Marketing Cloud needs to send an email to a Salesforce Report via a Guided Send process.
How should the consultant meet this requirement?

Create a Salesforce Data Extension for the user to select during a Guided Send.

Assign the integrated user the Marketing Cloud AppExchange User permission set in Sales Cloud.

Create data validation rules for the integrated user in Sales Cloud.

Add custom links to the page layouts in Marketing Cloud

Q32. Northern Trail Outfitters is migrating from a legacy emailing tool to Marketing Cloud. As part of the migration, they have to go through a security review. Their data privacy team has made it clear that the data in the sandbox should never be mixed with data In production during testing cycles.
What recommendation would a consultant provide on the architecture to fulfill this requirement?

Implement two separate Marketing Cloud instances.

Ensure test sends are done from data extensions with attribute ‘Is Testing1.

Create one or more additional business units for testing.

Use Subscriber Filter per business unit to filter production from test data.

Q33. Northern Trail Outfitters (NTO) wants to create a relevant audience from a data extension for a daily send campaign. The audience will change from day-to-day. These emails contain a View As Web Page link and NTO wants to ensure this will not be broken when the audience is refreshed daily.
What should be used to segment this audience?

Use exclusion lists for the send – excluding those that already were sent the email

Use AMPscript inside the email to pull information from a send logging data extension to determine which content displays based on message context

Use a SQL Query to filter the audience into a new data extension that is overwritten each day

Use SQL Query to filter the audience into a new data extension that is upserted every day

Q34. A customer wants to configure appointment reminders for patients in their clinic. The reminder should be sent day before the appointment date at 10 a.m and the appointment record should be updated in the patient was sent a reminder email.
What solution could be recommended?

Create a journey with CRM data source triggered on the reminder data and use Journey Builder activities to send a reminder and update the record in Synchronized Data Extension.

Create a journey with CRM date based entry source, and use journey Builder activates to send a reminder and update the record in CRM.

Create a daily scheduled automation to refresh the audience, and use Automation Studio activities to send a reminder with AMPscript in the message to update the record in Synchronized Data Extension.

Create a daily scheduled automation to refresh the audience, and use Data Extension entry source for a journey with activates a reminder and updates the record in CRM.

Q35. A customer wants to send SMS messages as part of a Journey. They are concerned the messages will deploy when subscribers are asleep. If a subscriber qualifies to receive an SMS message as part of the journey between 1 a.m. and 6 a.m., the customer prefers the message to not be sent.
What solution should a consultant recommend to meet the criteria?

Run a SQL Query at 12:30 a.m. to create a suppression list.

Run an Import Definition at 12 a.m. to create a suppression list.

Create a Journey Goal to exit subscribers from the Journey.

Create and enable a BLOCKOUT window In MobileConnect.

Q36. Northern Trail Outfitters wants to export a data file to its SFTP using Automation Studio. The file should contain all subscribers who did not receive their intended email in the last 24 hours. The automation will be scheduled to run each day.
Which activity Is required in the automation?

Report Definition Activity

SendLog Extract

Data Extract Activity

SQL Query Activity

Q37. Northern Trail Outfitters wants to send a welcome email to Contacts when a Contact record is added as a campaign Member to a ‘Loyalty Member’ Campaign in Sales Cloud.
Which method should they use to send the email from Marketing Cloud?

Create a scheduled Automation with a Query Activity and a Send Email Activity

Use Content Builder Send Flow to send the email to the Salesforce Campaign

Create a Journey with a Salesforce Campaign entry source and an Email Activity

Create a Journey with a Salesforce Data entry source and an Email Activity

Q38. A retail company needs to create journeys that will target subscribers based on website behavior. They have identified 3 separate groups:
* Customers who searched for an item on their website.
* Customers who abandoned a cart on their website.
* Customers who made a purchase on their website.
What should the consultant ask in order to design the data structure for this solution? Choose 3 answers

Should customers exit the journey when the goal is met?

How are subscribers identified in your web analytics?

How many messages should be included in each journey?

How long after the behavior occurs will a subscriber need to enter a journey?

Should a single customer exist in multiple journeys at the same time?

Q39. Northern Trail Outfitters (NTO) is using Einstein Content Selection to populate its emails with personalized product images at send time. Tnese emails typically see high engagement, but because of the frequency of these emails, a customer could see the same image asset several times within a 2-week span.
How should NTO marketers ensure there’s a limit to the number of timet a particular image asset can be chosen for a customer?

Ask the content team to create more images in order to diversify the asset pool.

Set a Fallback Asset.

Utilize Einstein Engagement Frequency to send the emails less often.

Set Fatigue Rules for the product Asset Classes.

Q40. A customer needs to compare the engagement across three creative versions of an email, and then send a follow-up email for those contacts who did NOT engage with any of the test versions.
Which sequence of activities in Journey Builder should accomplish this?

Engagement Split > Send email > Wait By Duration > Random Split > Send email

Random Split > Send email > Join > Decision Split > Wait By Duration > Send email

Random Split > Send email > Wait By Duration > Engagement Split > Join > Send email

Decision Split > Send email > Engagement Split > Send email

Q41. During discovery a consultant confirmed:
*A master audience file containing contact information and data points will be used for segmentation and imported nightly.
*The customer would like to implement a mechanism that consistently prevents sending promotional emails to subscribers who work for their top three competitors.
What feature should a consultant include in the solution?

A global unsubscribe

An auto-exclusion list

An auto-suppression list

An exclusion list

Q42. Tracking Alias question:

Same URL

Email Conversion Tracking

Can be found in some reports

Differentiate clicking email

Q43. Northern Trail Outfitters upgraded their Marketing Cloud account which now includes a Sender Authentication Package (SAP), They send regularly 300,000
What should they be aware of with respect to sender reputation?

They should have one dedicated IP address for every 100,000 messages send per month.

They should have a shared IP since their volume is under 500,000 messages per month.

They should have one SAP for transactional sends and another for commercial sends.

They should send at least 250,000 messages per month to maintain their sender reputation.

Q44. A marketer wants to capture open-ended feedback from customers via SMS and write it to a data extension.
How could MobileConnect be used to accomplish this?

Use a text-response message template with embedded AMPscript to capture the response.

Use an info capture message template to capture the response.

Use an outbound message template with embedded AMPscript to capture the response.

Use a vote/survey message template to capture the response.