Updated Dec 01, 2024 Marketing-Cloud-Developer Exam Dumps – PDF Questions and Testing Engine [Q54-Q76]

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Updated Dec 01, 2024 Marketing-Cloud-Developer Exam Dumps – PDF Questions and Testing Engine

New (2024) Salesforce Marketing-Cloud-Developer Exam Dumps

Salesforce Marketing-Cloud-Developer is a certification exam that is designed to test the knowledge and skills of professionals who want to work with Salesforce Marketing Cloud. Marketing-Cloud-Developer exam is intended for candidates who have experience in developing and implementing marketing automation solutions using Salesforce Marketing Cloud. Marketing-Cloud-Developer exam verifies the candidate’s ability to use their expertise to design, implement, and deploy marketing automation solutions that meet the needs of businesses.

Salesforce Marketing-Cloud-Developer certification exam covers a wide range of topics, including data modeling, segmentation, personalization, automation, integration, and analytics. Marketing-Cloud-Developer exam also tests a candidate’s understanding of Salesforce Marketing Cloud’s architecture and its various components, such as email studio, mobile studio, social studio, and advertising studio.

Q54. A developer needs to push real-time updates of the company’s product catalog to a data extension.
Which two API options are available? Choose 2 answers

Use the DataExtensionObject SOAP object

Use the /hub/vl/aataevents REST route

Use the DataExtension SOAP object

Upload a file to the Enhanced SFTP for import

Q55. A developer, who is new to Marketing Cloud, needs to design a landing page for a new customer. They choose to use Server-Side JavaScript (SSJS) due to their extensive knowledge of JavaScript from previous projects.
Which two features would the developer be able to leverage in their Server-Side code? Choose 2 answers

Wrapping of AMPscript in SSJS code

Direct modification of the DOM

External Libraries to extend functionality

Include Try/Catch blocks within the code

Q56. A developer wants to create a Send Log Data Extension to increase efficiency with tracking email sends.
Which two best practices should the developer remember when configuring the Send Log Data Extension?
Choose 2 answers

Use Data Retention to limit the amount of data captured.

Limit custom fields in the data extension to 10 or fewer.

Create a number of fields equal to the fields in the source data extension.

Maximize the field size to accommodate all incoming data.

Q57. A new record is appended to the Orders data extension each time a customer makes a purchase. Which SQL statement would select a unique list of subscribers who have made multiple purchases?

SELECT TOP 1 SubscriberKey FROM Orders

SELECT DISTINCT SubscriberKey FROM Orders

SELECT SubscriberKey FROM Orders GROUP BY SubscriberKey

SELECT SubscriberKey FROM Orders GROUP BY SubscriberKey HAVING COUNT(*)>1

Q58. A customer wants a list of subscribers who were sent an email within the past 12 months.
How shouldthis request be completed?

Create a measure with criteria sent_date is after today minus 565 days

Run a tracking extract via the SOAP API

Query against the Job and Sent data views

Locate the email sends in the Tracking tab within Email Studio

Q59. NTO uses an external CRM which only exports encrypted files. NTO’s marketing manager team wants to use some of the subscriber data found in the CRM for future marketing sends. Which three actions should be included in an automation given thse requirements? Choose 3

Import definition to the necessary data extension

File transfer activty to the Import directory for decryption

File drop to the SFTP Root directory

File drop to the SFTP Import directory

File transfer activity to the Safehouse for decryption

Q60. A developer is troubleshooting the cause of incomplete results in the link tracking data for an email send.
How should the RedirectTo AMPscript function be described as it relates to link tracking’

It ensures link href values containing AMPscript variables are recorded in tracking

It ensures link href values containing HTML bookmarks or anchors are recorded in tracking

It prevents link href values from getting recorded in tracking

It ensures static link href values are recorded in tracking

Q61. Which AMPscript function group could most negatively Impact send processing?

String functions

Data extension functions

Date Time

Math functions

Q62. Northern Trail Outfitters’ account is configured with two child BU(s): US and Global. The account has a data extension In the Shared Data Extensions folder named ‘MemberData’. This data extension contains basic address information, as well as Boolean fields labeled ‘US’ and ‘Global’ indicating to which business unit the subscriber belongs. Automation needs to be created in the US business unit to query all records in New York who are members of the business unit US.
SELECT * FROM MemberData WHERE State = ‘NY’ AND US = 1
What would cause this query to report the following error: “An error occurred while checking the query syntax. Errors: MemberData is not a known data extension or system data view. You can only query existing data extensions or system data views.”?

Incorrect syntax; Query Activities are written in SOQL

MemberData should be prefixed with ENT

Query should check for a US value of True’

Query Activities cannot use the ” wildcard

Q63. A developer wants to delete a batch of subscribers from Marketing Cloud. The developer performs a Contact Delete on a batch of records in a data extension in Contact Builder. Which scenario would cause subscriber records to remain in the data extension?

Sendable data extension with SubscriberKey and EmailAddress fields

Non-sendable data extension with SubscriberKey field

Contact Delete process does not delete rows from data extensions

Sendable data extension with SubsciberKey field

Q64. Contact Builder can be used to create a relational model of an organization’s data within Marketing Cloud. Which three factors should be taken into consideration when preparing data to be used in Contact Builder? Choose 3 answer

Assigning data relationships and primary keys across all channels

Verifying data address marketing needs

Verifying all data extensions have a sendable value

Verifying each data extension has the required Email Address field populated

Normalizing data to reduce redunancy

Q65. A developer wants to build an audience by identifying subsceibers who opened a specific email. Which query should the developer use?

SELECT * FROM _Open WHERE ListID = ‘1234’

SELECT * FROM _Open WHERE JobID = “1234”

SELECT SubscriberID FROM _Open WHERE JobID = “1234”

SELECT SubscriberKey FROM _Open WHERE JobID = ‘1234’

Q66. A developer is writing a query to select unique subscribers who opened any emails sent since the beginning of the previous day.
Which querywould provide that result?

Q67. When appending data to links via Web Analytics Connector, which parameter should be used to track subscriber behavior?

Email Address

Contact Key

Subscriber Key

Subscriber ID

Q68. A developer identified a use case where a triggered send of an email is needed. The developer already successfully set up authentication with a Client ID and Client Secret has used them in several REST calls. When the REST call is made, a “401 Unauthorized” error is returned. What is the first thing the developer should check?

The send permissions have beeen granted for the Client ID and Client Secret within Installed Packages.

The email interaction has beed started

The automation permissions have been granted for the Client ID and Client Secret within Installed Packages.

The email interaction has been published.

Q69. A developer needs to create a fully-branded CloudPage which includes images hosted in Content Builder. The developer wants to secure the page and its elements using the SSL protocol.
What is the minimum number of SSL certificates required?

Three

Two

None

One

Q70. A developer needs to process a payload from an external system in a CloudPage.
What Marketing Cloud Server-Side JavaScript Platform function should be used for converting a string payload in JSON format to a JavaScript object?

Base64Decode

ParseJSON

CreateObject

Stringify

Q71. Clock Kicks would like to encrypt and storeform data submitted from a CloudPage in a data extension using AMPscript. Which three encryption options could be used when creating a new key in Key Management?
Choose 3

SAML

Asymmetric

RSA

Salt

Symmetric

Q72. Certification Aid wants to add new customers to a cross-channel welcome campaign when they register on the company website. Which API should be used for this? Choose 1.

Personalization Builder API

Event Notification API

Transactional Messaging API

Journey Builder API

Q73. A developer is using the REST Authorization Service to obtain an OAuth access token. Which method should be used to include the access token in the API requests

Include the header x-access-token: your_access_token

Include as a query parameter access_token=Y0UR_ACCESS_TOKEN

Include the header Authorization: Basic your_access_token

Include the header Authorization: Bearer YOUR ACCESS TOKEN

Q74. A developer wants to add an image to Content Builder via the API and retrieve the image’s published URL.
Which method should the developer use?

GET using the RESTAPI/asset/v1/content/assets and parse the FileProperties parameter

Use the SOAP API to create a Porfoglio object and idenfity the Source property

POST to the REST API/asset/v1/content/categories and parse the Description parameter

POST to the RESTAPI/asset/v1/content/assets and parse the FileProperties parameter

Q75. A developer wants to build an email that dynamically populates the physical address of a company’s locations using the variable ©address. The deployment goes to millions of subscribers and the developer wants the fastest possible performance.
Which AMPscript solution should be recommended?

%%[ SET @address = field(Lookcup(“Building_Locations”/ “Address”, “Id”,@Id), “Address”) ]%%

%% [ SET @address – field(Row(LookupRows(“Building_Locations”, “Address”,”Id”), 1),”Address”) ]%%

%%; SET @address = LookupRows(Building_Locations”, “Address”, “Id”) ]%%

%: SET @address = Lookup(”Building_locations”, Address”, ”id”@id) ] %%

Q76. Northern Trails Outfitters (NTO) developers want to use the Transactional Messaging API to send email receipts to customers.
What is the first step required to send using the API?

POST to /messaging/vl/email/messages/ with clientjd

Request a token using the vl/requestToken endpoint

Request a token using the v2/authorize endpoint

POST to /messaging/vl with clientjd and client_secret